On a prospect budget dashboard, what does spend vs plan indicate?

• A. Actual spend vs planned spend
• B. Revenue vs plan
• C. The cost per lead vs plan
• D. The number of leads vs plan

Answer: (A)

Comparing actual spend to planned spend focuses on budget adherence and variance tracking. On a prospect budget dashboard, spend vs plan shows how much money has actually been spent versus what was budgeted for the period, so you can see whether you're on track, overspending, or underspending. This helps with forecasting, prioritizing adjustments, and keeping the overall budget under control by flagging deviations early.

Other metrics describe different targets: revenue vs plan looks at how actual revenue compares to forecast, cost per lead vs plan measures spending efficiency per lead, and the number of leads vs plan tracks lead volume against the target.