What is the primary purpose of a prospect budget in a marketing/prospecting plan?

• A. Outline expected spending on prospecting activities to reach revenue targets, aligning with the company budget and enabling resource allocation, tracking, and performance assessment.
• B. Set salaries for the marketing team for the year.
• C. Define product pricing strategy for the next quarter.
• D. Determine staffing levels for non-marketing departments.

Answer: (A)